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Weekly Webinars: Craft the Value Proposition for Your Simulation Program: Be a Strategic Asset and Generate Buy-In

June 24, 2020 @ 5:00 PM - 7:00 PM

(All events are displayed in US Eastern Time — Boston)
Weekly Webinars: Jun 24, 2020 | 5:00PM-7:00PM US EDT | Craft the Value Proposition for your Simulation Program: Be a Strategic Asset and Generate Buy-in


Premium – $249 USD
NOTE: Tuition covers 1 person to participate in the workshop. No additional viewers are allowed.

About this workshop

This highly interactive workshop will help participants start wherever they are and learn to state, analyze and pitch what their simulation program can do to make a difference in their organizations using simulation, using the idea of a “value proposition.”

“Value proposition” is a term from the design thinking world. It describes a clear and potent statement of the appeal of a product or service. With our value proposition we explain to customers and partners how we can solve their problems or reach their goals.

Powerful frameworks from strategy, medical simulation and applied-experiential learning will fuel our thinking and action. Learners will contribute their own real cases and can expect to leave with a concrete road map for action. There will be two cycles of learning. In each cycle we: 1) introduce key concepts, 2) allow learners to apply them individually and in small groups to their program and get feedback, 3) avoid and troubleshoot common pitfalls and sustain and strengthen and sustain strong value propositions.

Learning Objectives

Following this workshop, participants will be able to:

  • Recall and apply main goals of translational simulation and SimZones as applied to organizational problem-solving
  • Apply the concept of “frames” in discovering and meeting other people’s needs so you can craft a value proposition
  • Recall and apply critical gap and goal analysis to rigorous identification of clinical, communication, teaming needs
  • Practice an “elevator pitch” of your value proposition

Pre-workshop Preparation

Equipment Requirements

The workshop is delivered via Zoom, a web conferencing platform. All materials and course interactions will occur online. In order to participate fully, each person must have:

  • Their own computer, tablet, or mobile phone
  • Reliable high-speed internet access (minimum 3 Mbps upload/download speed)
  • Microphone and speakers (built-in, headset or from webcam)
  • Optional but preferred: Webcam


Ann Mullen

Ann Mullen, RN, MSN, CHSE
Program Manager
Center for Medical Simulation, Boston, Massachusetts
Foundation for Healthcare Simulation Safety

Ann has over 30 years of experience in critical care nursing and staff education. Prior to joining CMS, Ann was the Program Manager of the Shipley Medical Simulation Center at Newton-Wellesley Hospital where she was responsible for program planning, faculty training and ongoing faculty development. Her interests include faculty development, debriefing and simulation safety.


Jenny Rudolph

Jenny Rudolph, PhD
Executive Director
Center for Medical Simulation, Boston, Massachusetts

Dr. Rudolph is an organization behavior scholar who has helped health educators world-wide promote dynamic, honest, but non-threatening conversations through the “debriefing with good judgment” approach to reflective conversations. Dr. Rudolph is a life-long athlete who brings the joy of practice to learning in healthcare education, especially feedback, debriefing, and collaboration at point of care.

Chris Roussin

Chris Roussin, PhD
Senior Director, Education Leadership and International Programs
Center for Medical Simulation, Boston, Massachusetts

Dr. Roussin is an innovator in simulation program and faculty development, devising new ways to use simulation to build relationships, quality, safety and meaning in healthcare work. He has significant experience creating strong partnerships in complex healthcare organizations to build sustainable and culture-changing programs based in experiential learning and positive communication, collaboration and feedback approaches.


Learn more about Weekly Webinars: Connecting and Learning with CMS


Please review the important policy information below.

The Center for Medical Simulation accepts payment by credit card, wire transfer, money order or cashier’s check in U.S. dollars. Personal checks are not accepted. You will be receiving an invoice via email, no paper invoices are issued. Your payment is due immediately upon receipt.

If you have any questions regarding pricing or our policies, please Contact Us.


Application Deadline: Jun 23, 2020
View the course time in your local time zone.


June 24, 2020
5:00 PM - 7:00 PM
Event Category:
Physician $249 USD
Nurse $249 USD
Administrator $249 USD
Educator/Researcher $249 USD
Allied Health $249 USD
Other (please specify in comments) $249 USD


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Online, US Eastern Time
Boston, MA United States